![[movies]](/images/mediatype_movies.gif) | Kool Cinema Ad
Kool cigarette commercial ("Play It Cool").
Keywords: tobacco; cigarette; advertising; marketing; promotional campaign; youth; young adult smoker
Downloads: 275 |  |
| Janet C. Mangini v. R. J. Reynolds Tobacco Company Et Al.; J. Douglas Weber Deposition; Tape 5 of 5.
Deposition of John Douglas Weber, Director of Marketing Research, in the case of Mangini v. R.J. Reynolds Company. Testimony covers R.J. Reynolds' marketing research methods.
Keywords: tobacco; cigarette; lawsuit; marketing research; demographics; business activity; advertising; tobacco industry; marketing; sales; young adult smoker
Downloads: 177 |  |
![[audio]](/images/mediatype_audio.gif) | Vantage '90: Joining Forces to Overtake Marlboro Lights.
Presentation for R. J. Reynolds employees about Vantage promotional campaign.
Keywords: tobacco; cigarette; tar; nicotine; promotional campaign; promotional merchandise; young adult smoker; low yield cigarette
Downloads: 48 |
| Philip Morris Incentive Review
Marketing and promotions staff unveil merchandise that they plan to offer in 1992 in connection with cigarette purchases. The theme-based merchandise will be available for free with single pack and carton purchase as well as on a bounce back order basis. Brands with these promotional items include Marlboro, Benson and Hedges, Virginia Slims, Cambridge, Bucks, Alpine, Next and Parliament.
Keywords: tobacco; cigarette; promotions; promotional merchandise; young adult smoker; male; female; advertising; cigarette brands
Downloads: 461 |  |
| Philip Morris media training
Video of media relations training conducted for motorcyclists and Philipp Morris executives. Participants are filmed while role playing answering questions from the media about Philip Morris sponsorship of motorsport in Australia.
Keywords: tobacco; cigarette; sports sponsorship; sports marketing; youth; young adult smoker; athlete; public relations; promotions
Downloads: 220 |  |
| Free Commercials
Compilation of Free cigarette commercials (in Portuguese).
Keywords: tobacco; cigarette; international trade; male; female; advertising; marketing; youth; young adult; young adult smoker
Downloads: 237 |  |
| Janet C. Mangini v. R. J. Reynolds Tobacco Company Et Al.; J. Douglas Weber Deposition; Tape 3 of 5 [Parts 1-5]
Deposition of John Douglas Weber, Director of Marketing Research, in the case of Mangini v. R.J. Reynolds Company. Testimony covers R.J. Reynolds' marketing research methods and the collection of data about youth smokers. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; lawsuit; marketing research; demographics; business activity; advertising; tobacco industry; marketing; sales; youth; adults; young adult smoker
Downloads: 123 |  |
| Cagney Institute Meeting Presentation
Geoffrey Bible's presentation about Philip Morris' finances at the Cagney Institute. Tape ends before presentation is finished.
Keywords: tobacco; cigarette; business activity; profit; international trade; marketing; sales; food; alcoholic beverage; young adult smoker; cigarette brands
Downloads: 53 |
| Janet C. Mangini v. R. J. Reynolds Tobacco Company Et Al.; J. Douglas Weber Deposition; Tape 4 of 5 [Parts 1-5]
Deposition of John Douglas Weber, Director of Marketing Research, in the case of Mangini v. R.J. Reynolds Company. Testimony covers R.J. Reynolds' marketing research methods and the collection of data about youth smokers. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; lawsuit; marketing research; demographics; business activity; advertising; tobacco industry; marketing; sales; youth; adults; young adult smoker
Downloads: 110 |  |
| R.J. Reynolds' 1991 Regional Sales Conference [Parts 1-3]
Clips from presentations by senior management at R.J.Reynolds' 1991 regional sales conference held in West Palm Beach, Florida. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; business activity; sales; profit; cigarette brands; marketing; retail outlet; excise tax; legislation; smoking restriction; promotional merchandise; promotions; smoker behavior; young adult smoker; demographics; African American
Downloads: 129 |  |
| Philip Morris - Schroeder Wertheim Conference Call
Meeting held by Schroeder Wertheim with Philip Morris executives, also on teleconference, with a presentation and question and answer period. H. Millington reports on the financial and business affairs of Philip Morris Companies' food, beer and tobacco divisions.
Keywords: tobacco; cigarette; alcoholic beverage; food; profit; sales; business activity; young adult smoker; cigarette brands; distribution; advertising; marketing; international trade; regulation; legal activity
Downloads: 330 |
| Smokers Under Fire
Brennan Dawson of Tobacco Institute and Ahron Leichtman of Citizens Against Tobacco Smoke discuss issues of tobacco advertising and health.
Keywords: tobacco; cigarette; advertising; youth; young adult smoker; advertising restriction; tobacco industry; children; anti-smoking advocacy; addiction; sports sponsorship; warning label; health care activity; legislation; excise tax; secondhand smoke
Downloads: 141 |  |
| GMT PARLIAMENT PARTY ZONE
Commercials for the Parliament Party Zone promotional campaign.
Keywords: tobacco; cigarette; promotional campaign; promotions; television; advertising; marketing; male; female; youth; young adult smoker; Browse by keywords in UCSF tobacco industry videos
Downloads: 40 |  |
| Media Department Presentation [Parts 1-2]
Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets...
Keywords: tobacco; cigarette; advertising; marketing; promotions; cigarette brands; demographics; young adult smoker; African American; Hispanic American; male; female; suburban; public place; sports marketing; mass media
Downloads: 228 |  |
| Parliament Training, South Beach, Florida
Video about the Parliament Party Zone promotional campaign on the East Coast.
Keywords: tobacco; cigarette; advertising; marketing; promotions; promotional campaign; promotional merchandise; brand image; young adult smoker; Browse by keywords in UCSF tobacco industry videos
Downloads: 63 |  |
| Highlights of Jim Johnston's First Management Breakfast, Introduction by Yancey Ford [Parts 1-3]
Jim Johnston addresses his first breakfast meeting of managers. He talks about R.J.Reynolds' strengths and weaknesses, his vision for the company and what is needed to implement that vision. He points to problems confronting RJR including an acceleration in the rate of decline of smokers, an increase in prices by Philip Morris, an increase in state excise taxes, a decline in the social acceptability of smoking, the aging of the RJR customer base, their customers switching to competitors' lower p...
Keywords: tobacco; cigarette; business activity; cigarette brands; product development; young adult smoker; smoker behavior; societal attitude; excise tax; demographics; age group; Hispanic American; Black; sports sponsorship; marketing
Downloads: 82 |  |
| Sanford Bernstein Meeting Presentation
Presentations by Geoffrey Bible and Murray Bring to Sanford Bernstein, a financial investment company, on the legal, business and financial conditions facing Philip Morris. Tape starts in the middle of an introduction by Gary Black.
Keywords: tobacco; cigarette; business activity; profit; international trade; marketing; sales; food; alcoholic beverage; young adult smoker; cigarette brands; legal activity; tar; nicotine; secondhand smoke; class action suit; media advocacy; Medicaid lawsuit; state legislation; excise tax
Downloads: 44 |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 6]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 191 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 3]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 199 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 2]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 183 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 17]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 120 |  |
| Marketing plan for Newport brand by V. Lindsley [Parts 1-2]
Victor Lindsley presents Lorillard's 1993 marketing plan for the Newport brand. Includes discussion of marketing to prison inmates and an audiovisual presentation on marketing in various venues such as clubs, street fairs and on the street. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; menthol cigarette; African American; young adult smoker; marketing; cigarette brands; sales; geographic location; cigarette packaging; urban; promotional merchandise; advertising; Hispanic American; youth; low yield cigarette; distribution; special populations
Downloads: 281 |  |
| Focus Group - Newport Cigarettes, Group 1, Black, Tape 1 [Parts 1- 3]
Focus group of African American Newport smokers held in New Jersey discussing issues such as menthol cigarettes, their decision to smoke Newports, and perceptions of smokers of various brands of cigarettes. Also mentioned was Newport's availability for purchase as a single or loosy cigarette. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; marketing research; cigarette brands; menthol cigarette; alcoholic beverage; smoker behavior; peer influence; filter; sales; bar; retail outlet; African American; Caucasian; advertising; young adult smoker; youth; adult; demographics
Downloads: 597 |  |
| Karbiwnyk Deposition of Andrew Schindler, as Taken in Engle v. R.J. Reynolds Tobacco Company, Etc. Et Al., Case No.: 94-08273; Tape 3 of 3 [Parts 1-3]
Deposition of Andrew Schindler in the case of Engle v. R.J. Reynolds Tobacco Company, Etc. Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; youth; marketing; advertising; promotions; promotional merchandise; tobacco related health concerns; addiction; smoking cessation; nicotine; African American; female; demographics; international trade; young adult smoker; public health research; secondhand smoke; Surgeon General
Downloads: 177 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 13]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 127 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 16]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 156 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 9]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 156 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 10]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 125 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 11]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 143 |  |
| Karbiwnyk Deposition of Andrew Schindler, as Taken in Engle v. R.J. Reynolds Tobacco Company, Etc. Et Al., Case No.: 94-08273; Tape 2 of 3 [Parts 1-5]
Deposition of Andrew Schindler in the case of Engle v. R.J.. Reynolds Tobacco Company, Etc. Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; industry strategy; marketing; advertising; smoker behavior; cigarette brands; lung cancer; smoking restriction; public place; secondhand smoke; cancer; tar; political activity; government; regulation; young adult smoker; sales; Black; Hispanic American; ethnic group; youth; public health research; trade association
Downloads: 117 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 4]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 143 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 5]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 197 |  |
| People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 3 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; promotional merchandise; marketing research; cigarette brands; sales; advertising; marketing strategy; youth; adults; young adult smoker; Medicaid lawsuit; master settlement agreement; youth access; tobacco industry; retail outlet; health education program; middle school; smoking prevention; cigarette promotion code
Downloads: 126 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Parts 1-17]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 236 |  |
| National Sales Meeting: Day 2, Reel 4; Day 3, Reels 1, 2 [Part 15]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 129 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 14]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 175 |  |
| Focus Group: Zack, Female Smokers, Atlanta
Focus group of smokers discussing Zack, a newly introduced cigarette with denim-style packaging, focusing on taste and flavor.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; male; cigarette packaging; cigarette brands; menthol cigarette; tar; nicotine; age group; youth; advertising; young adult smoker; socioeconomic status; tobacco related health concerns
Downloads: 209 |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 12]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 182 |  |
| Philip Morris Consumer Promotions
Video made by Philip Morris Consumer Promotions group about 1988-1989 brand consumer promotions retail programs that were developed for PM USA brands.
Keywords: tobacco; cigarette; brand image; marketing strategy; retail outlet; marketing research; smoker behavior; tobacco sales; advertising; menthol cigarette; public space; demographics; sports sponsorship; mass media; promotional merchandise; promotional campaign; product placement; movie; young adult smoker; youth
Downloads: 247 |  |
| Marlboro Promotions
Video made by Philip Morris consumer promotions group about Marlboro promotional campaign and strategy.
Keywords: tobacco; cigarette; brand image; marketing; tobacco industry; business activity; male; female; demographics; media campaign; event sponsorship; promotions; promotional campaign; promotional merchandise; smoker behavior; menthol cigarette; advertising; marketing strategy; young adult smoker
Downloads: 822 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 8]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 151 |  |
| National Sales Meeting: Day 1, Reels 1-3; Day 2, Reel 1 [Part 7]
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals...
Keywords: tobacco; cigarette; business activity; tobacco sales; demographics; African American; Latino; young adult smoker; female; military personnel; marketing; media advocacy; anti-smoking advocacy; promotions; promotional merchandise; event sponsorship; sports sponsorship; political activity; excise tax; advertising restriction; public smoking law
Downloads: 146 |  |
| People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 4 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; marketing strategy; youth; cigarette brands; promotional merchandise; promotions; promotional campaign; smoker behavior; young adult smoker; marketing research; tobacco use; cigarette promotion code; high school; sales; distribution : media campaign
Downloads: 112 |  |
| Interviews with Edward Horrigan on R. J. Reynolds Ad Campaign
Interviews with Edward A. Horrigan, Jr. about R. J. Reynolds ad campaign calling for “an open debate on the question of smoking and health,” also includes his debates with John Benzhaf and other anti-smoking advocates.
Keywords: tobacco; cigarette; television; advertising; warning label; lung cancer; youth; young adult smoker; tobacco industry; tobacco related health concerns; cardiovascular disease; children; industry response; media campaign; tobacco industry employee; Surgeon General
Downloads: 221 |  |
| Business Status Report Sections 'A', 'B', 'C' Edited Master [Parts 1-2]
Narrated slide show including such issues as the challenges facing the tobacco industry, a historical report on sales and volumes, the price value market segment, and a demographic report on Philip Morris' customers. It is acknowledged that a strong young adult market share is key to maintaining market position and that it is easier and ultimately more beneficial to recruit young, new smokers rather than getting older smokers to change brands...
Keywords: tobacco; cigarette; tobacco industry; mass media; Surgeon General; anti-smoking advocacy; secondhand smoke; societal attitude; local ordinance; state legislation; smoking restriction; airplane; workplace; public health research; nicotine; addiction; advertising; international trade; excise tax; lawsuit; fire safe cigarette; tobacco related health concerns; sales; business activity; cigarette brands; profit; male; female; African American; Latino; Caucasian; young adult smoker; adult; elderly; smoker behavior
Downloads: 171 |  |
| Marketing BOD [Parts 1-4]
Philip Morris executives rehearse their presentations to a meeting of securities analysts in Richmond, Virginia. Topics covered include reports on all divisions of the Philip Morris companies, the state of the tobacco industry, challenges and opportunities facing Philip Morris USA and the status of litigation against the company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; business activity; profit; international trade; export; sales; cigarette brands; alcoholic beverage; food; demographics; age group; advertising; low yield cigarette; cigarette packaging; production; product development; tobacco industry scientist; individual lawsuit; tobacco related health concerns; warning label; tobacco industry lawyer; Surgeon General; excise tax; secondhand smoke; Latino; male; female; menthol cigarette; young adult smoker; promotions; tobacco farming; labor union; tobacco industry employee
Downloads: 227 |  |
| Introduction of Marlboro Medium [Parts 1-4]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 489 |  |
| Marketing of Marlboro Medium [Parts 1- 2]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 427 |  |
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